William Wood Watches is a sustainable British watch brand that upcycles UK fire fighting material into their watches. The brand is named after the founder’s, Jonny Garrett’s grandfather, William Wood, who served in the British Fire Service for over 25 years.
Last year, the company donated a percentage of their profit to The Fire Fighters Charity and intend to do so each year as well as supporting and sponsoring firefighter events.
In January, they teamed up with twenty three Swiss luxury watch brands including Rolex, Hublot and Tag Heuer for a charity auction. A custom-made Valiant watch was auctioned off, raising $5,000, five times its retail price. All the money raised from the auction went to support the bushfire crisis and firefighters in Australia.
Having started in 2016, they now have two collections and 600 customers in 30 countries, having raised £45,000 in just 4 weeks in December 2019 through Crowdfunding for the new Valiant Collection. This automatic watch has straps made from hand-cut upcycled British fire hose that has served and protected the UK fire and rescue service personnel for over 10 years. You can still smell the rich smokiness in the rubber! The company has also melted down an original 1920’s London Fire Brigade helmet into their watch crowns, all crafted in London’s iconic jewellery district of Hatton Garden. The Valiant Collection was named British GQ’s best watches under £500 and chosen as 9 out of 42 best watches to buy in 2020 by Esquire UK.
The second collection, Chivalrous, is a dress watch that has a limited-edition commemorative coin placed in the back, made from the same 1920’s brass helmet.
Use the code UKFIRE to receive an exclusive 10% discount on any of the William Wood range of Chivalrous watches.
Use the code FREESTRAP to receive a free fire hose rubber strap when purchasing any of the Valiant watches, saving £99.99. The Valiant Collection is on a pre-order basis with a May 2020 delivery.
For more information, go to www.williamwoodwatches.com
