Lord Harold Wilson once said that ‘A week is a long time in politics’ – I am sure that he was right, however a week is also a long time in whatever walk of life you are in. It provides seven days of opportunity to make a positive difference. It seems hard to believe that it has been a week since my first update as so much has been achieved in that time.
The editorial and sales teams have been working with our clients, event partners and readers to provide opportunities to spread the message far and wide that the global fire industry is certainly ‘open for business’. The feedback we have received has been fantastic and it is excellent that we have all been able to work together to ensure that we maximise opportunities during these challenging times.
We have seen a large increase in our daily website and social media audiences, as well as sign-ups to the LinkedIn groups of all our magazines. We are all fortunate to have access to so much free information and exposure opportunities and this is why we can be sure that there is no reason why everyone can’t maintain their profile within the market place during this period of restrictions.
The loss of key trade shows is unfortunate but these will be rescheduled and the face to face activity will begin again in earnest very soon. Until such times I would like to see our websites and social media channels used as your ‘virtual trade show’ to the world. These free opportunities make it easy and with the addition of our newest website Fire Stream we now offer the ability to upload your videos as well.
Fire Stream firestream.mdmpublishing.com provides a central repository for fire industry video. From product launches and company announcements to archived webinars and industry events – the opportunities are endless. Videos can be uploaded directly to the site by completing a simple form and following the upload procedure.
We continue to think of new and exciting ways to assist everyone and are currently working hard at bringing forward the launch of our webinar service. We will soon be reaching out looking for volunteers to trial this system with us – watch this space!
I am going to make these updates a weekly occurrence and would welcome feedback from you in relation to ideas that you may have which we can explore to assist with your communication strategies.
Please stay indoors, stay safe and let’s work together to make sure that we look back on this time and say that we did everything we could to maintain our focus on ‘business as usual’.
Please continue to email me your news at duncan.white@ifpmag.com and I will ensure these are uploaded to our relevant sites in a timely manner. All items must be accompanied by a suitable image* to enhance the message.
We are here to help and if you would like to discuss any other ways in which we could help, please drop me an email or give me a call. My direct dial number is +44 1935 319 204.
My very best regards
Duncan J. White
Group Editor – MDM Publishing Ltd
*Images must be submitted with written confirmation that you have the necessary permissions for use on our digital media sites.
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