The stage is set for a fully booked Intersec Saudi Arabia, as the Kingdom’s largest trade fair for security, safety and fire protection prepares for its long-awaited return in Riyadh next month.
Taking place from 13 to 15 September 2022 at the Riyadh International Convention & Exhibition Centre, Intersec Saudi Arabia’s 4th edition will feature more than 150 exhibitors from 20 countries, covering the four key pillars of Commercial Security, Homeland Security, Fire and Safety and Cybersecurity.
It’s been three years since the last edition, with Covid-19 halting the momentum of what has been a highlight on the annual events calendar for security and safety professionals across the Kingdom.
Now the annual three-day trade fair is back in full force, with organisers fending off prospective exhibitor enquiries, having hoisted the ‘sold out’ sign on available exhibition space several months ago.
Clearly there’s pent-up demand to tap into the Middle East’s largest market, with Saudi’s Vision 2030, and the corresponding opportunities in securing infrastructure, people and assets a central talking point.
Intersec Saudi Arabia is organised by Saudi-based Al-Harithy Company for Exhibitions (ACE) Group under licence from UAE-headquartered Messe Frankfurt Middle East, which organises Intersec, the world’s leading exhibition for security, safety, and fire protection.
‘Safety and Security is high on the agenda of Saudi’s Vision 2030 and there is a perennial requirement for safety and security products, fire protection and the accompanying innovations, all of which will be on display this year at Intersec Saudi Arabia 2022,’ commented Alex Nicholl, Intersec’s Director. ‘Exhibitors are fully aware of the likes of NEOM, Amaala, Red Sea Project and Qiddiya, and the immense opportunities these provide. They’re accordingly tailoring their stand designs and solutions to target these ‘giga’ projects specifically and this will only ramp up in intensity every year as each project phase nears completion.’
Headline international exhibitors returning to the spotlight include Axis Communications, Hikvision, Genetec, Toshiba, Milestone Systems, Nedap, Draeger and Gatekeeper, while SAFE (National Security Services Company), Al-Alameya Group, Al Rajhi Telecom Company, Saudi Sicli Company, Abana Enterprises Group and Al Aswad Fire Fighting System are flying the Saudi flag proudly.
NFSSP (National Factory for Safety and Security Products) is among those launching new products in Saudi Arabia, with the UAE company set to unveil its Hoods brand of tactical and safety footwear.
The UAE-made range of footwear, of which there are 41 models, comprise innovative materials including leather-tech airflow systems, fibreglass and Kevlar, offering lightweight, breathable and durable footwear ideally suited to harsh Middle East climes.
‘Our company has been manufacturing in the UAE for more than 12 years, producing high-quality tactical and safety shoes for many categories including military, police, security, oil & gas, construction and general factories,’ said Jaime Ramirez, EMEA Sales and Marketing Manager at NFFSP. ‘Saudi Arabia is a hugely important market for us and is continuously growing. We see massive opportunities in particular in the construction and oil & gas sectors. We estimate we can contribute around 200,000 pairs of shoes to the market in 2023, growing 10% over the next five years.’
Ramirez said with ongoing global supply chain challenges, NFSSP’s geographic proximity to neighbouring Saudi presents a compelling argument for customers to purchase from manufacturers closer to home.
‘Globally, many companies are facing issues and high costs in logistics, petrol and other elements,’ said Ramirez. ‘Our UAE-made shoes are a great option for the Saudi and GCC market – we are competitive, while our quality and technology are approved by European standards.’
Intersec Saudi Arabia 2022 takes place amid rising national demand for security and fire protection. Saudi has announced multiple infrastructure projects backed by the government sector, highlighting strong potential growth for the security industry.
Intersec Saudi Arabia is supported by key government entities including the Saudi Ministry of Interior, and the Saudi Civil Defense.
For more information, go to www.intersec-ksa.com
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