Advanced’s growth continues with appointment of new Sales Director

Mike Cottam has been appointed as Sales Director at leading fire-protection solutions company Advanced.

Mike joins Advanced from global science-based technology company 3M, where, over the past 19 years, he has held a variety of roles covering sales and marketing, integration and Lean Six Sigma.

In his latest position as EMEA Segment and Channel Leader within 3M’s Abrasive Systems Division based in Dubai, Mike successfully headed up the sales and marketing strategy to expand the division’s customer base into key metal working segments across Europe, the Middle East and Africa.

In his new role, Mike will draw on his wide-ranging experience to lead Advanced’s sales, marketing, customer service and technical support teams in delivering excellent customer experience and accelerated growth in new and existing markets. Promoting the business’s values and building upon its strong brand reputation will also be important areas of focus.

Mike said: ‘Advanced has a clear purpose of creating a safer future, something I’m very passionate about and eager to play my part in achieving. I am excited to be joining the company at a time when, despite a challenging economic backdrop, the business is continuing to thrive and expand into important new areas of fire and life safety. I look forward to working with teams across Advanced to build upon the excellent foundations already in place and develop new markets and channels that will allow us to bring the benefits of our solutions to an ever-wider range of customers.’

Advanced’s Managing Director, Pete Browitt, said: ‘Mike brings a valuable breadth of skills and experience to our leadership team. Having worked across diverse sectors including healthcare, personal safety, infrastructure protection and abrasives, he will be able to draw on best practice from these areas to introduce new opportunities and approaches to our business. His proven commercial background, combined with strong customer focus, will help take us to the next level of our growth strategy and keep us at the forefront of our industry.’

Outside work, Mike is a classical musician, keen cyclist and squash player. He lives in Sunderland, in North East England, with his wife and three boys.

Advanced, owned by FTSE 100 company Halma PLC, is a world leader in the development and manufacture of intelligent fire systems. Advanced’s reputation for performance, quality and ease of use see its products specified in locations around the world, from single-panel installations to large, multi-site networks. Advanced’s products include complete fire detection systems, multiprotocol fire panels, extinguishing control, evacuation alert systems and emergency lighting.

Halma is a global group of life-saving technology companies with a clear purpose to grow a safer, cleaner, healthier future for everyone, every day.

For further information Tel: 0345 894 7000, email enquiries@advancedco.com or visit uk.advancedco.com