New appointment marks further Middle East and Africa sales team expansion

Fire protection solutions company Advanced has appointed Business Development Manager Sargunan Sellamuthu as part of its ambitious growth plans in the Middle East and Africa.

Sargunan comes to Advanced with nearly a decade of fire-industry experience, most recently working as a Sales Manager, successfully handling UAE sales for a European safety systems manufacturer. Prior to that, he worked in several engineering roles.

In his new position, Sargunan will draw on his years of sales experience and fire-safety expertise to help grow Advanced’s presence from his base in the UAE, as part of its progressive expansion strategy across the Middle East and Africa.

Attracted by Advanced’s brand values and strong reputation of products such as the Axis ranges, Sargunan said: ‘Advanced is always good at reading market needs and responding with technically sound innovations. This partnered with the longevity of our products provides the ‘X factor’ and I’m excited to show more customers the value our products add.’

Sargunan represents Advanced’s second appointment in the region, after Sasi Kumar, Commercial Manager – Middle East & Africa, launched the company’s plans to accelerate growth in the territory.

Speaking about the appointment, Sasi said: ‘I am delighted to welcome Sargunan to my team and continue our growth across the Middle East and Africa. As a company, we are committed to expanding our presence in the region, working closely alongside our existing distribution partners in Oman and South Africa, and actively seeking new relationships in the rest of the area. Sargunan’s wealth of industry experience puts us in an excellent position to grow our market share.’

Advanced equipment protects prestigious properties and their occupants around the world. From skyline-dominating landmarks, including The Shard and 22 Bishopsgate in London, and iconic international treasures such as Hagia Sophia in Istanbul, to vibrant transport hubs like the London Underground and Abu Dhabi Airport.

As a world leader in the development and manufacture of intelligent fire systems, Advanced is committed to creating a safer future. A reputation for performance, quality and ease of use see Advanced products specified globally, from single-panel installations to large, multi-site networks. The Advanced product portfolio includes complete fire-detection systems, multiprotocol fire panels, extinguishing control, false-alarm management and reduction solutions as well as emergency lighting.

Advanced is owned by FTSE 100 company Halma PLC – a global group of life-saving technology companies with a clear purpose to grow a safer, cleaner, healthier future for everyone, every day.

For more information: www.advancedco.com